Care That Fits You — Performance Report

Reporting period: April 26, 2026 → May 9, 2026 (first 14 days of 84-day flight)

Client: More Advertising (for MDPH)
Pulled: May 15, 2026 12:56 PM ET
Budget total (84-day flight): $93,042
Reportable spend
$10,503.82
Meta + Google Display + Search + CTV
Total impressions
1,402,011
Across reportable platforms
Days in period
14
Of 84-day flight (16.7%)
Active platforms
3 of 5
+ Search incremental; YouTube suspended, TikTok not launched

Platform snapshot

Meta (Facebook & Instagram)
Running
$2,795.95
571,966 impressions
Link clicks 6,047
Reach168,567
CTR1.09%
CPC$0.45
CPM$4.89
Engagement45,361
UNDERPACE78% of planned window spend ($3,562.44)
Google Display
Running
$1,923.66
601,935 impressions
Clicks 547
CTR0.09%
CPC$3.52
CPM$3.20
Conversions0
UNDERPACE77% of planned window spend ($2,499.98)
CTV — Streaming TV
Running
$5,631.04
227,678 impressions
Completed views 222,661
Households54,327
VTR97.8%
CPM$24.73
Cost / completed view$0.025
OVERPACE196% of planned window spend ($2,875.04)
YouTube
Suspended — appeal pending
—
— impressions
Status Appeal in progress
Initial statusApproved
CurrentSuspended by Google
Appeal groundsEducational + government exception
Resolution ETAPending Google review
TikTok
Not yet launched
—
— impressions
Status No data
Plan flight4/26 → 6/20 (56 days)
Plan window spend$1,979.32
StatusCampaign not active

Meta (Facebook & Instagram)

Account-level totals

4 active campaigns on The Gaygency Meta ad account (act_893002460051823). Period spend $2,795.95 on 571,966 impressions reaching 168,567 unique people.

Per-campaign breakdown

CampaignSpendImpressionsReachFreqClicksCTRCPCCPMLanding viewsEngagement
TOF — Static Images (Square)$54.715,8194,3131.351071.84%$0.51$9.4031100
TOF — Static Images$1,079.24173,382107,3321.623,1791.83%$0.34$6.221,8573,152
TOF — Awareness$768.0445,31429,3421.545521.22%$1.39$16.95033,629
TOF — Carousel$893.96347,45146,4687.482,4080.69%$0.37$2.571,4438,480
Total$2,795.95571,966168,5673.396,2461.09%$0.45$4.893,33145,361
Watch: Carousel campaign frequency is climbing fast on a small audience — already 7.5x with CTR at 0.69%, well under the static-image CTRs (1.83% and 1.84%). Either expand the audience, rotate creative, or trim spend on this leg.

Google Display + Search

Daily delivery — "About CTFY" Display

Display: $1,923.66 on 601,935 impressions, 547 clicks (0.09% CTR). Search add-on: $153.17 on 432 impressions, 56 clicks (high-intent, 12.96% CTR).

CampaignTypeSpendImpressionsClicksCTRCPCCPM
About CTFYDisplay$1,923.66601,9355470.09%$3.52$3.20
Website Traffic | Search CampaignSearch$153.174325612.96%$2.74$354.56
Watch: Display CTR at 0.09% is on the low side of normal Display benchmarks (typical awareness Display lands 0.4–1.0%). No conversion actions are firing against this campaign yet — either no conversion goal is intended or the conversion goal alignment needs to be turned on. Search by contrast is high-intent with a 12.96% CTR but very low volume.

CTV — Streaming TV

Daily delivery

14 consecutive days of delivery. $5,631.04 on 227,678 impressions, 222,661 completed views, 97.8% completion rate, 54,327 household-impressions across 1 primary state(s).

DateSpendImpressionsCompleted viewsVTRHouseholds
2026-04-26$419.9617,00416,65698.0%3,700
2026-04-27$421.0616,59216,26998.0%3,964
2026-04-28$422.9017,08216,70198.0%4,006
2026-04-29$422.2617,81217,39298.0%4,138
2026-04-30$414.0917,22816,84598.0%3,823
2026-05-01$429.9017,41117,04098.0%4,085
2026-05-02$422.8817,92417,46497.0%4,064
2026-05-03$397.8916,69516,33898.0%3,951
2026-05-04$399.8014,92514,61598.0%3,771
2026-05-05$353.6214,10313,76898.0%3,566
2026-05-06$401.4816,89616,46097.0%4,035
2026-05-07$392.9315,45215,11098.0%3,743
2026-05-08$404.5515,59315,29398.0%4,017
2026-05-09$327.7212,96112,71098.0%3,464
Total$5,631.04227,678222,66197.8%54,327

Creative performance

Three creative cuts in rotation. Completion is exceptional across all three (97–98%).

CreativeSpendImpressionsCompleted viewsVTRCPMHouseholds
CTFY_Unique_15s_A_Horizontal_CTV_Final$2,274.2892,20890,24997.9%$24.6622,930
CTFY_Unique_15s_B_Horizontal_CTV_Final$2,268.5392,05690,11597.9%$24.6422,863
CTFY_Unique_30s_1080p_16x9_OpenCap_Final$1,088.2243,41442,29797.4%$25.0715,776

Channel mix (top 12 by spend)

Top channels by spend — LGBTQ-aligned and mainstream networks dominating the rotation (LOGO, Bravo, Revry, OUTtv, CNN).

ChannelSpend% shareImpressionsVTRCPMHouseholds
LOGO$1,806.4632.1%74,82298.2%$24.148,100
Bravo$917.8216.3%41,65597.8%$22.037,076
Revry$675.8712.0%23,53497.5%$28.723,274
OUTtv$346.706.2%15,35398.9%$22.582,780
A&E Network$242.994.3%7,70999.0%$31.521,797
CNN$200.343.6%7,80298.4%$25.681,022
Philo$153.352.7%5,16297.2%$29.71737
Fox News$133.082.4%4,76698.1%$27.921,037
Frndly TV$126.072.2%5,71399.1%$22.07534
ViX$108.171.9%5,19099.3%$20.84334
Plex$86.381.5%3,62274.8%$23.85883
Telly$66.351.2%3,76898.7%$17.61167

Screen mix

CTV inventory is delivering correctly to TV screens.

Geographic concentration

99.5% of spend is in-state Massachusetts. Albany–Schenectady covers western MA via the NY-side DMA.

DMASpendImpressionsHouseholds
506, Boston, MA-Manchester, NH$4,107.87165,84820,726
543, Springfield-Holyoke, MA$828.4533,6673,823
521, Providence, RI-New Bedford, MA$466.6918,9522,265
532, Albany-Schenectady-Troy, NY$226.279,159891
505, Detroit, MI$1.685017
523, Burlington, VT-Plattsburgh, NY$0.0411
Other$0.0311

YouTube

Status: Suspended — appeal in progress. The Google Ads display creatives were approved on the Google Ads platform, and YouTube began running before Google flagged and suspended the YouTube ads. The campaign is currently in the appeals process on the basis that this is educational content (not pharmaceutical advertising) and qualifies for the government-advertiser exception. Resolution is pending Google's review and is expected shortly.

No delivery data is available for the reporting window. Planned daily spend was $169.64/day, which would have totaled $2,374.96 across these 14 days had the campaign continued running. That budget remains unspent on YouTube and is preserved for re-deployment once the appeal is resolved.

TikTok

Status: Not yet launched. The TikTok leg of the plan has not started serving as of the close of this reporting window. No spend, no impressions, no engagement to report. Planned flight is 4/26 → 6/20 (56 days at $141.38/day, $7,917.00 total).

LGBTQ Premium (Revry / OutTV / Q.Digital)

Status: Managed by More Advertising directly. The Revry / OutTV / Q.Digital premium LGBTQ networks leg of the plan runs outside our direct API access. Reporting for this leg comes from More Advertising and will be added once provided. Planned daily was $205.36/day, totalling $2,875.04 for the window.

Headline takeaways

  1. Three platforms delivering, three not. Meta, Google (Display + Search), and CTV are pacing and producing impressions. YouTube is in appeals. TikTok hasn't started. LGBTQ premium runs through More Advertising — reporting pending.
  2. CTV is the workhorse. 97.8% completion rate on 227,678 impressions across 14 days is best-in-class for a 15-second view-locked unit.
  3. Meta is producing solid traffic from static creative. 3,331 landing-page views and 45,361 engagements at a blended 1.09% CTR. The carousel campaign needs creative rotation — frequency is already at 7.5x.
  4. Google Display is moving impressions but not clicks. Display CTR of 0.09% is in the lower band; consider activating a conversion goal or reframing the campaign as pure awareness for clarity.
  5. Channel mix is on-brand. Top delivery is concentrated in LGBTQ-aligned and mainstream networks (LOGO, Bravo, Revry, OUTtv, CNN), which is consistent with the audience strategy for this campaign.